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Posted by in Robert Craven Marketing Expert

10 Things Big Businesses Envy In Smaller Businesses

10 Things Big Businesses Envy In Smaller Businesses

Big businesses often bemoan their own lack of essential vitality and wonder what they could take away from the smaller and more entrepreneurial business and incorporate into their own culture.

At first thought, the shopping list is negligible. After all, who would want all the hassle and grief of being an inconsequential price-taker without all the trappings of the corporate world.

However, on second thoughts, there are a number of attributes that the bigger business is positively jealous of.

  1. Passion and belief in the product.
  2. Excitement.
  3. Flexibility and ability to change direction, at the drop of a hat!
  4. Responsiveness.
  5. Speed of decision-making.
  6. Communication, no silos; simple lines of accountability and control.
  7. Commitment.
  8. Closeness to customers and suppliers.
  9. A feeling of being able to make a difference; in control of your own destiny.
  10. Clear focus.

The reason the small business exists is to satisfy a dream or to fill a gap, an opportunity, that others cannot see…

Most of these attributes should also exist in the larger organisation. They just seem to get beaten out of people as control, stability, safety and security become more important in what can only be described as the corporate mindset.

Editor: Robert Craven


Robert Craven shows MDs and owners how to grow their sales and profits and focuses on how to do this in recessionary times. He is a keynote speaker and the author of business best-seller 'Kick-Start Your Business' (foreword by Sir Richard Branson. His latest book "Grow Your Service Firm" is out now! www.robert-craven.com/gysf.php He also runs The Directors' Centre, helping growing businesses to grow. For further information, contact Robert Craven on 01225 851044 rc@directorscentre.com

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