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Posted by in Ash Mashhadi Internet Expert, Latest, Uncategorized

Social Media Mistakes You Must Avoid

Social Media Mistakes You Must Avoid

This article should really be called: “How to Lose Your Credibility by Using Social Media Like a Jerk and Making Customers Avoid You Forever”. But that’s not a very catchy title. Whatever you call it though, these are some of the main social media mistakes that I see every day. Automate Everything Social media mistake number one is something that annoys many people. There are many social platforms out there and it’s hard to keep up with them all. It could seem like a good idea to link your accounts so every status update you make is duplicated across all your platforms. Good idea? Terrible idea. This is definitely one of those instances where the easy option is the wrong option. Linking accounts (with a very few exceptions) just alienates your online friends. We don’t need more bulletin boards online, what we’re really looking for is genuine connection with people who we like, and who may give us a fresh perspective or teach us a thing or two. When...

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Posted by in Ash Mashhadi Internet Expert

How to Flex Your Twitter BICEP

How to Flex Your Twitter BICEP

Plymouth is home to a very active Twitter community. We use it to discuss local issues, find out what’s going on, connect with people like ourselves and attract customers to our businesses. I am happy to say I know nearly every Plymothian who is currently on Twitter (if I’m not following you yet, let me know) and the fact is we’re all a pretty generous and supportive crowd. When you need help or advice on almost any topic, there’s always someone willing to help you. But despite that, not enough users know how to make the most of their account. On Twitter, there’s always someone willing to help you. #socialmedia Click To Tweet Why You Need to Be On Twitter That’s where this handy acronym comes in. If you want to get the best from your Twitter, you need to know how to flex your Twitter BICEP: Business – there no better way to get new business, develop products, build brand awareness, observe the competition and connect with new suppliers all...

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Posted by in Ash Mashhadi Internet Expert

Why Your Blog Is Failing

Why Your Blog Is Failing

If you think your business couldn’t benefit from content marketing, you may need to have a massive re-think. Although it can include many things, the beating heart of content marketing for most businesses is their blog. Some of the blogs I see are badly in need of a defibrillator. Three, two, one… clear! One thing we do know is that looking after your content, can help your Google rankings. Here are a few facts: Websites with blogs have 434% more pages indexed by Google Companies with blogs generate 97% more leads 61% of consumers say they feel better about a company with a blog It’s hardly surprising then that 86% of B2C marketers are actively using content marketing right now. But that leaves you. You have a blog but it’s just not producing active interest from potential clients, or indeed anyone. Let’s face it, your blog is barely limping along right now. Before you decide to put it out of its misery though, check these reasons why your blog...

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