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Where Are You Working Today? How to Choose a Working Space in Plymouth

Where Are You Working Today? How to Choose a Working Space in Plymouth

Do you consider the work you need to do each day and then decide where you should work based on what you need to get done? Collaborative working expert Sabrina Simpson tells us why we should be doing exactly that. Tailor Where You Work to What You Do Making sure you are working in the right space for the kind of work you need to do sounds obvious, doesn’t it? Taking the time to tailor where you work for different kinds of activities can make a huge difference in your productivity. The Four Kinds of Workspace Most of us need at least four different types of working spaces: a place for focused concentration, space for group project work and meetings, learning space (classrooms) and finally, social space to meet with colleagues in a more casual atmosphere. Each space has particular features and attributes that make getting those particular tasks done more efficient and effective. ‘Most of us need at least 4 kinds of working space.’ #Plymouth #business Click To Tweet...

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Posted by in Marketing and Entrepreneurship

Theo Paphitis in Plymouth – on Business

Theo Paphitis in Plymouth – on Business

Theo Paphitis is one of the best-known names in British business. Having already established his name and reputation as a specialist in turning around ailing businesses, he hit public fame as one of the panel of entrepreneurs on Dragon’s Den. Theo Paphitis rapidly became known for his sense of humour as well as his business acumen. He chose Plymouth as the home of his latest Boux Avenue store (you can read our interview with him about that here) but we couldn’t resist the opportunity to talk to him about business in general. How do you begin a conversation with someone who’s name is as well-known as Theo Paphitis? His own book Enter the Dragon begins with a revelation: apparently his name isn’t Theo Paphitis at all. Because of a clerical mixup with his grandfather, his family has had the wrong surname for years. It turns out that Theo didn’t discover this until he was 47! So if you ever meet him in person, you may want to try calling him...

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Posted by in Marketing and Entrepreneurship

Small Business Start Up Traps to Avoid

Small Business Start Up Traps to Avoid

Some of the most common business start-up mistakes and how to avoid them. If you are thinking of starting a new business, take a short break and read this article first. It could help you avoid some very costly traps that are waiting for you. The Marketing Trap One of the first small business start up traps that awaits any budding entrepreneur involves marketing. Let’s face it, most small business start ups don’t have a lot of marketing experience. Even most marketing companies aren’t actually very good at marketing themselves.  The biggest causes of small business marketing failures are down to: not knowing what your core messages are (more about that below) lack of real data about your market (a bit of research goes a lot further than ‘gut instinct’) no crystal-clear idea about what your aims are (i.e. what exactly do you want to achieve with your marketing?) getting marketing confused with sales Top take-away: when it comes to marketing your small business start up, you need to...

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